Mohawk

We partnered with Mohawk (American flooring manufacturer) to create a new line of cleaning products targeted to women W45+. Through primary and secondary industry research, we determined that efficacy and safety were equally important, and standing out in the cluttered retail space would require new ways to reach her both in store and online. The winning strategy? Promote a female engineered product with superb cleaning power that was safe for families and pets. By playing up the female factor, we helped Mohawk stand out from the crowd with a memorable name and a beautiful proposition central to meeting her needs.