Beauty Client Concept Work

For a global manufacturer of hair products and styling tools, we created a strategic marketing plan to launch five new brands to a mass female audience and move from a B2B channel distribution approach to a B2C Omni Channel brand sales strategy. We created a comprehensive plan based on in-depth research of the highly competitive hair and beauty category, and focused on the beauty discovery process at all ages. Zeroing in on Instagram, Pinterest and Facebook, we used compelling new imagery, how-to tips, inspirational videos, promotions, strategic alliances with key influencers and integrated sales campaigns with both online and offline retailers to initiate trial and build brand loyalty.