BRANDfit Strategic Workshops can take place over a couple of hours or a couple days and culminate in a Roadmap for Success Targeting Women 50+. Workshops give teams a passport from routine, providing an empathic environment for maximum collaboration using the latest tools, activities and conversational frameworks.
Need an all-in W50+ strategy? In this multi-day workshop, BRANDfit guides your teams to prioritize the right media, channels and messages to reach W50+ buyers and influencers, including:
Content Strategy
Channel Strategy
Cadence & Frequency
Community Management & Customer Service Strategies
Budget Allocations
Benchmarketing
Roles & Responsibilities for Integrated Teams
Tool & Dashboard Recommendations
BRANDfit Audio Feature:
W50+ are a diverse and dynamic buying group where age and socio-economic status are just the tip of the iceberg. In this insight-driven workshop, we’ll help you identify the best segments to target, including how to most effectively:
Craft working personas to help your teams fully understand and anticipate her purchase patterns
Guide integrated communications with teams so everyone is walking, talking and sharing her language
Map out actionable ways to amplify your service experience to inspire clicks, purchases, repeats and referrals
Create a roadmap to help teams apply key insights and relationship drivers with W50+
BRANDfit Audio Feature:
Set measurable business goals and create dynamic feedback loops to ensure W50+ data and insights are used consistently throughout your organization to drive loyalty, innovation, and growth. In this tactical workshop, BRANDfit facilitates a series of exercises to define:
Key Performance Questions
Key Performance Indicators
Dashboard Configuration
Report Design & Development
Reporting Toolset Recommendations
Monthly Digital Report Design
Actionable Insights Mapping for Program Refinement and Continuous Improvement
BRANDfit planners specialize in Omni Channel content and channel strategies for W50+. In this interactive workshop, we’ll help you create and scale relevant brand conversations for on-going relationship-building:
Design a content strategy to support short- to long-term growth initiatives
Guide content themes for multi-channel touchpoints
Identify the most effective channels for your brand education
Help you establish policies for branded media to foster awareness and advocacy
Does your workplace culture reflect your W50+ audience in ways that drive innovation, organizational excellence, and employee happiness? During this culture-building workshop we partner with your HR teams to craft human-centered practices that make a tangible impact on your organization:
Strategies for communicating in a gender- and age-diverse workplace
Roadmap for evolving social and technical tools to recognize, reward and help you recruit, promote and engage with W50+
Ideas for creating healthy environments that foster whole person wellness and mindfulness to energize your workforce and your bottom line as you build communities to reach, inspire and support W50+