From wearable tech to in-store merchandising, financial apps to automobiles, the savviest brands in the world are designing for the W50+ buyer. Are you? In this hands-on session BRANDfit inspires your teams to think about product design, UX, retail environments and the customer service experience from her vantage point. How we accomplish this:
• Facilitate ideation and creative thinking around needs, wishes and preferences.
• Brainstorm ways in which your product, service or cause might fill a gap, provide a solution, or surprise and delight her.
• Explore her mindsets, media and mantras to inform your policies, programs and operations to maximize both the power of her purse, and the capital of her community.