Why Women 50+?
$19 Trillion
That’s the financial wealth controlled by Women 50+ today, and expected to grow to $30 trillion within five years. There is a staggering gap between the frequency of brands reaching out to W50+ and the power of this audience to purchase, refer and advocate for products, services and causes.
Source: MassMutual Financial Group
80-85% Influence
Women 50+ make or influence 80-85% of all consumer purchasing decisions, whether they are the end-user or not, including half of all products marketed to men. Yet many brands are leaving money on the table by undervaluing the depth and breadth of her influence.
Source: Marketing to Women, Marti Barletta
Some of our Client Partners
BRANDfit fuels growth through powerfully relevant marketing to Women 50+. Here’s how we’ve helped major brands fit in her world. We’d love to work with you too.
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